An amazing doco about the craft of large scale hand painted advertising. A concept by Mother New York for Stella Artois, the film tells the story of these painters and their quest to keep their art alive.
"Capturing a trade that is equal parts artistic precision and and grueling labor, the film presents a painting tradition pre-dating modern advertising. A craft that today finds itself dangling precariously on the brink of extinction"
The trailer
The entire 3 week process, start to end
Up There - the documentary
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